Author : | Pub Date: 2009 | Publisher :
Author : Plunkett Research Ltd | Pub Date: 2008-04-01 | Publisher : Plunkett Research, Ltd.
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid ..
Author : Michael Serazio | Pub Date: 2013-04-05 | Publisher : NYU Press
“It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contempo..
Author : Plunkett Research Ltd | Pub Date: 2006-04-01 | Publisher : Plunkett Research, Ltd.
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direc..
Author : Mary-Lou Galician | Pub Date: 2013-05-13 | Publisher : Routledge
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Pract..
Author : William Pride | Pub Date: 2008-12-29 | Publisher : Cengage Learning
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually enga..
Author : Jeffery A. Riley | Pub Date: 2010-08-15 | Publisher : Pearson Education
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more! A single, up-to-the-minute source for a..