ISBN 10 : CORNELL:31924083436653
ISBN 13 :


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ISBN 10 : 9780814745472
ISBN 13 : 0814745474

“It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contempo..

Plunkett S Advertising Branding Industry Almanac 2006

ISBN 10 : 9781593920425
ISBN 13 : 1593920423

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direc..

Handbook Of Product Placement In The Mass Media

ISBN 10 : 9781136781278
ISBN 13 : 1136781277

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Pract..


ISBN 10 : 9780547167473
ISBN 13 : 0547167474

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually enga..